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An overview of marketing communication strategy: a descriptive study

Author: 
Dr. Sanjay Shrivastava and Prof. Abhijeet Dawle
Subject Area: 
Physical Sciences and Engineering
Abstract: 

Marketing communications strategy is used by companies or individuals to effectively reach to their targeted market through various types of methods of communication. It certainly includes multi dimensions to transmit information. It affirms what, where, how and who is to be communicated a purposeful message. How you take an initiative and particularly on what strategy largely depends on your experience, information and exposure. Again, what strategy you adopt to, fairly depends on the type of industry and budget. The present paper is an attempt to provide a descriptive overview of marketing communication strategy.

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