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The power of jawi typography on the muslim bumiputra’s sme product packaging: a conceptual paper

Author: 
Mohd Ikhmal Bin Fadzil, Kamarul Azman Bin Khamis and Wan Khalik bin Wan Muhammad
Subject Area: 
Social Sciences and Humanities
Abstract: 

This paper seeks to discuss the need to understand consumer perceptions on the important effect of typography on the Muslim Bumiputra’s entrepreneurs product packaging in order to correctly design product packaging.Packaging is now generally regarded as an essential component of our modern life style and the way business is organized. It is an important part of differentiating Muslim Bumiputra’s entrepreneurs products. It is also an essential stage in developing product with proper use of typography in order to achieve effective product positioning. Packaging is the enclosing of a physical object, typically a product that will be offered for sale. Packaging is an important part of the branding process as it plays a role in communicating the image and identity of a Muslim Bumiputra’s company. A major function of packaging is the communication of the product. A package must communicate what it sells. Muslim Bumiputra’s entrepreneurs are still lacking on the knowledge of an effective packaging for their products. Effective packaging elements enable Muslim Bumiputra’s entrepreneurs products to compete with other products in the market.

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