
This study examined teaching strategies and instructor characteristics perceived by students to be effective in teaching accounting. A descriptive survey design was employed and the sample consisted of accounting students in Prince Sattam bin Abdulaziz University. The average mean score and multiple regression were used for data analysis. The findings showed that student-centered learning, professional knowledge, technical skills, and attitude were perceived to be effective in accounting teaching. These were significantly and positively correlated with effective teaching. This study contributes to the understanding of students’ perceptions of effective teaching methods and instructor characteristics for accounting learning.