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A study on advertisement preferences of general public in Tamil Nadu

Author:

Lawrence Santiago

Subject Area:

Social Sciences and Humanities

Abstract:

Advertising in India has assumed an essential part in the improvement procedure by generating an interest for customer products and increasing the livelihood comforts of millions. The aim of the study was to identify the consumers’ preferences about advertising among general public in Tamilnadu. For this study, the non-probability random sampling technique was used. A total of 820 respondents have been participated in this study. The questionnaire contains the general opinion about media advertisement. According to the results, majority of the respondents were using Television as their main source for information for products and services. In addition, most of the respondents were influenced by illustration and graphic image appeal of the advertisements.

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