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A study of political empowerment of women in uganda; a case of social media use as a tool

Author: 
Ssenyange Fred and Dr. Hua Hui
Subject Area: 
Social Sciences and Humanities
Abstract: 

The purpose of the study is to inspect social media use on the political empowerment of women in Uganda. The ability of social media and its influence on the current generation is explored. Social media use is disintegrated based on access and participation in discussions related to politics. The theoretical framework of Cognitive Engagement Theory (CET) is adapted and extended. Realistic data was collected through a questioner answered by 133 Ugandan social media users. It is observed that perceived usefulness, policy satisfaction and political knowledge as advanced by CET were found to be a statistically significant predictor of social media use for the political empowerment of women. The study outcome also pointed out that political interest and access to information were not statistically significant on the political empowerment of women. The study also steers a negative result on privacy protection, as it yielded a negative effect on social media use for political empowerment of women.

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