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A study on shoppers behaviour towards Unorganised retailing in Coimbatore District

Author:

Sandhiya, S. and John William, A.

Subject Area:

Social Sciences and Humanities

Abstract:

India, unorganized retailing has been predominantly in the form of local Kirana shops also called Mom-n-Pop stores, manned general stores, paan and beedi shops, convenience stores, hand cart and Pavement vendors, The study aims to understand the orientation of unorganized retail shoppers towards shopping and to measures the impact of various factors of shopping experience in the context of unorganized retail and the statistical tool as chi square was used to analyze the relationship between the number of variables and it was found that the factors such as income, awareness, product availability and the services offered are the highly influencing factors.

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