Administrative challenges and role of communication in educational institutes and universities

The Administration refers to the management of an organization and its business. It involves the efficient use of staff, information, and other resources to achieve outputs and objectives. One major challenge in administration is effective communication which is very basic but essential requirement to manage all the day to day operations i.e. to inform, to request, to persuade, to direct, to control, to organize, to take decision, to coordinate to issue orders and to build goodwill. In administrative communication, one must be cautious as to what one writes or says as it can induce action and behaviour in others. The primary function of administration in the management is to facilitate the overall optimal performance of the people and the organization, to achieve the goal of the organization. The article through real life cases will explain how ineffective and careless communication can make simple situations chaotic and affect the organization. Without good communication, the internal and external structure of an organization can face several challenges that can ultimately lead to loss of face especially in an educational setup. The real cases in the article have been taken from an educational institution to draw important role of communication.