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Effect of channels television’s youtube uploads on the political interest of youths in Nigeria

Author:

Helen Odunola Adekoya, Charles Maduabuchi Ekeh, Sandra Rimazu Omilo

Subject Area:

Social Sciences and Humanities

Abstract:

This study was carried out to examine youths’ interest in traditional political activities and online political activities before and after exposure toPolitics Today program intervention on YouTube. The quasi-experimental pretest-posttest non-equivalent control group design using questionnaires was utilized in studying sixty (60) participants who were chosen through the purposive sampling technique from the six geopolitical zones of Nigeria. The study showed that Politics Today program on Channels’ Television’s YouTube page had no effect on youths’ interest to participate in active politics. The study recommends that there should be proper orientation in educational institutions and to the youths in the country generally in order to stimulate their interest in political activities as their contribution is also needed to accelerate development.

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