Methodological proposal for determining touristic competitiveness in the pueblos mágicos under a multicriteria approach

This article presents a methodological proposal for the assessment of touristic competitiveness applicable to the Pueblos Magicos, a program that emerges in 2001 with the objective of diversifying touristic offers in Mexico, as well as favoring the communities of the towns through touristic activity. The proposal is built from five dimensions also recognized as factors or components, taken from the importance they represent for the agents involved in the touristic field. In this sense, the paper proposes an alternative for the assessment of touristic competitiveness on the basis of multi-criterion methods for decision-making. Using this approach allows to evaluate and relatively compare the ‘‘Pueblos Mágicos’ in an effective way. Its usage is dealt with as a real multicriterion problem dealing with classifying dealing with the assessment and competitiveness of these destinations in Mexico.