The category of micro, small and medium-sized enterprises (SMEs) in reality is an indicator of Indonesia's economic resilience. Sidoarjo is a city of support for Surabaya and has a very vital economic function. Even with the establishment of several major industries here, Sidoarjo is already part of a nationwide industry. If looking at the data about Sidoarjo, precisely this city is proclaimed as "City of SMEs Indonesia". How not in the district of 591.59 square kilometers divided into 18 districts, there are 171,264 businesses that are divided into large businesses 16,000 businesses, 154,891 micro and small and medium enterprises. The purpose of this research is to know the role of innovation orientation as the variation variable of entrepreneurship orientation and market orientation toward market performance of SMEs.
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