Social empowerment done by rajarata regional radio station in sri lanka and the perception of its listeners

The study sets out to find the contribution rendered by the Rajarata Regional Radio Station and the perception of its listeners in Anuradhapura District, Sri Lanka. In order to carry out the objectives, survey method, interviews and observations were conducted. The study concluded that Rajarata radio which was in forefront in the beginning has been collapsed and unpopular at present. Most of the programmes which broadcasted by the station were given entertainment value and education value as well and it had maintained its identity and offered a unique service to the region at the beginning. In order to bring it to right track to contribute the region again, there is a dire need to improve the quality of the programmes and technological facilities, and to avoid political influences and to build up and improve the close relationship with the community producing locally-made programmes on various regional issues such as agricultural, educational, social, religious, health and all aspects of lives. The listeners of Rajarata Radio strongly believe that the channel should be continued with the improvements in future in order to serve and empower the community in the region and proposed some of the suggestions too.