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A comparative study of online food delivery start-ups in the food industry

Author: 
Dr. Aparajita D. Amis, Dr. Dipti Tulpule and Dr. Mamta Chawla
Subject Area: 
Life Sciences
Abstract: 

Marketing describes unsatisfied wants and needs. It determines, calculates, and quantifies the size and profit potential of the defined sector. It decides which segments the business is ideally suited to serve and then designs and promotes the required products and services. Marketing is the science and art of finding, designing, and providing value to a target market while making a profit.”Online food ordering in India is becoming increasingly common among Indian consumers. It has been observed to rise at a steady rate of 15% over the last year and is projected to grow at the same rate in the coming years. The proliferation of online food ordering in the Indian market is largely due to the country's smartphone penetration, which is estimated to be at 28 percent. The study discusses the purchasing habits and perceptions of Indian customers in relation to the most widely used online food ordering applications. To provide a more in-depth analysis, the ordering pattern has been categorised based on demographic factors such as age and employment status. The study was conducted in two phases, primary and secondary, and is primarily quantitative in nature. Swiggy, Zomato, Foodpanda, and Ubereats are among the companies that have received a lot of attention in the study. The primary research sought responses through a questionnaire, while the secondary research sought information from magazines, research papers, and news articles. Swiggy, Zomato, Foodpanda, and Ubereats are among the companies that have received a lot of attention in the study. The study studies the root causes of Indian customers' change from conventional approaches to home delivery, the scale of these food delivery startups, and the industry's future. The study aims to uncover consumers' secret mindsets about the faith and confidence they have in these online food aggregators, as well as the factors influencing the customer's attitude toward the online food delivery apps. A total of 165 responses were received based on the primary study. Every app's value propositions and differentiating factors. person analysis based on these answers The data was then analysed using statistical methods, and the findings indicated that the number of males ordering food online was slightly higher than females, owing to males' lack of cooking skills. Further investigation revealed that about 16.36 percent of individuals between the ages of 18 and 29 ordered food on a regular basis, indicating that ‘Students' were making the most online orders on these food distribution applications. According to the findings, there is a tremendous scope for growth for online food aggregators, and they can take advantage of this ability to expand in the Indian market. Furthermore, additional insights showed that a substantial portion of the rural sector remains substantially unexplored and will deliver more opportunities in the coming years as technology penetration in rural areas of the country increases.

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