Factors influencing indian manufacturers’ in production of patent drugs in connection with ayurveda tourism

Ayurvedic formulations have often been redesigned to address the biomedical disorders of a new global clientele. This has developed a holistic approach to the medical cultures and the creation of heterodox epistemologies, which have then allowed the creation of new “traditional” products that suit the demands of the market. In India, these new formulations fall under the category of “Ayurvedic Patent Medicines,” which are distinct from classical and textual formulations already in the public domain. Patented medicines are the objects of specific systems of appropriation and protection that have not only gained central stage in the country but also have influenced international regulatory bodies. This study investigates the factors that have influenced the manufacturers to produce patent drugs for promoting Ayurveda tourism. The study based on 270 samples units of researchers and experts in the state of Kerala. The results obtained show that market factors, investment factors and economic factors have great influence on manufacturers in production of patent drugs.