Role of digital marketing in Indian economy

In contrast to traditional marketing methods such as print media, in-person events, television and radio advertisements, digital marketing (also known as online marketing, internet marketing, or web marketing) refers to all marketing activity done online. The Internet's widespread use and the efficiency of digital marketing channels in generating sales and brand awareness are the main causes of the industry's explosive expansion. Digital marketing provides accurate targeting, reasonable costs (essential for small- and medium-sized firms and start-ups), and great reporting when compared to traditional advertising tactics. In India, digital marketing is growing quickly. Digital marketing is being used by many Indian businesses to generate competitive leads. Internet plays the largest and most important function in digital marketing. The widespread usage of the internet for both personal and professional purposes has led to the creation of numerous new channels for advertising and marketing activity. This article is primarily concerned with the development of digital marketing in the current environment. The purpose of the study is to identify the phenomenon connected to the trend in digital marketing. As a result, three parties—the Corporation, the Third Party Agency, and the Consumers—were included in the dispute. The survey's findings show that everyone is in agreement that internet literacy is a requirement for the expansion of digital marketing in this study.