Labour pain is the result of many complex interactions, physiological and psychological, excitatory as well as inhibitory. Women experience a wide range of pain in labour and exhibit an equally wide range of responses to it. The woman is educated to take an active role in decision-making and using self-comforting techniques and non-pharmacologic methods to relieve pain and enhance labour progress. The aim of the present study was to assess the effectiveness of back massage on labour pain among Primigravida mothers in Govt. Maternity Hospital Anantnag, Kashmir. Methodology: A true experimental research design was adopted with experimental & control group. Results: The findings indicated that back massage helped in reduction of labour pain level in the experimental group and the mother perceived less pain. Conclusion: Provision of back massage was effective in the reduction of labour pain.