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Consumers cognizance and behavior towards digital marketing (with reference to retail sector in Visakhapatnam city)

Author: 
Saripalli Sirisha and Prof. Jaladi Ravi
Subject Area: 
Social Sciences and Humanities
Abstract: 

Marketing refers to company activities to market the buying or selling of a product or service. Marketing involves advertising, selling, and delivering products to consumers or other businesses. Some marketing is completed by affiliates on behalf of a company. Very often the success or failure of a corporation may be a direct result of an efficient or not so effective marketing strategy. Therefore, choosing a marketing strategy that matches the corporate product is of important importance. At its most initials, marketing seeks to match a company's products and services to customers who want access to those products. The matching of product to customer ultimately eventually ensures profitability. Technology is revolutionizing how consumers shop. Every retail marketer must be prepared to regulate their marketing and customer experience strategies consistent with the newest trends while gearing up for upcoming developments. The Internet marketing plan will help define specific e-marketing objectives and develop strategies to make sure that resources are deployed to require advantage of the marketing opportunities provided by the web and to counter its threats. The study is through all the variety of marketing corners from content and social marketing to marketing technology, analytics and organizational transformation, to find and establish the ultimate summary for marketing trends. This study tries to know about current trends of digital marketing, awareness levels of consumers on digital marketing in Visakhapatnam city. Interest and curiosity to gain more knowledge in the field of digital marketing have been the main ground for selecting the topic of digital marketing for the research purpose.

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