Impact of social media marketing on individual’s attitudes and perceptions at davangere city

In the twenty-first century, social media has become increasingly popular. Companies are tenacious in their efforts and looking for methods to incorporate this new platform into their marketing tactics in order to boost sales expansion of a company It is critical to remember that social media is a networking and communication medium for businesses to develop a voice in order to humanize their operations and maintain foot traffic. Although there have been studies on how to employ social media marketing in a firm, but they are few and far between. There is evidence of how social media marketing efforts influence a consumer's purchasing decision behaviour. The effects of social media on social media consumer attitudes were explored in this study. From the standpoint of social media marketing and purchase behaviour of younger’s analyzed in the present study. The analysis reveals that people are more inclined to talk about a positive experience they had with a company than they are to talk about sales or promotions. According to the findings of this study, when using social media platforms for marketing techniques, purchasing behaviour is more likely to have a favourable impact on a firm. The relevance of social media marketing for increasing brand loyalty, brand awareness, and foot traffic is emphasized in this conclusion.